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Let’s define Internet Marketing

Internet marketing also called online marketing refers to advertising and marketing efforts that use the web and emails to drive direct sales via electronic commerce. In addition to sales leads from websites or emails, internet marketing, and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, magazines, and newspapers.

The Specialized Areas of Internet Marketing

These areas are broken down by web marketing, email marketing, social media marketing, and search engine optimization.

  • Web marketing – e-commerce websites, affiliate marketing websites, informative websites or promotional websites, Also, online advertising on search engines, organic search engine result via search engine optimization (SEO).
  • Social media marketing – involves both advertising and marketing which include viral marketing effort via social networking sites such as Facebook, Twitter, Digg, and YouTube.
  • Email marketing – involves advertising and promotional marketing via e-mail messages to current and prospective customers. Containing offers, announcements, and call to action.
  • Search engine optimization (SEO) involves the organization of landing pages within your website to increase the number of visitors.

If You’re Starting A Business On The Internet

These are helpful tips you need to know to get started.

  • Create a blog or website to help users find you on the internet which is called- search engine marketing (SEM)for any marketing efforts through a platform called Google.
  • Paid search platform which is Google Adwords
  • Search engine optimization (SEO) – This is free and you would have to create a website that ranks well in search engines. A keyword is very important for this and knowing how to write great content that is focused on these keywords is how that is done.
  • To rank organically well, you’ll need to do extensive keyword research. Search engine optimization (SEO) also require you learn to link building techniques to help your site move up.in rankings.

Pay Per Click –Marketing (PPC)

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Depending on their platform and what is chosen to optimize for, they could pay for click, conversion, impressions or actions taken.

  • Paid advertising-
  • Two forms-search ads and display ads
  • Marketers create an ad
  • Bid to have it shown to their target audience
  • Pay for results

For example, if a user is searching for your keyword ” gift baskets for moms” and your campaign is running so you can sell some, it will show your ad at the top of their search.

All In One SEO Pack/Yoast SEO

This is a free WordPress plugin tool which helps to optimize your site for SEO. It tells you exactly what to do.

I used to have access to Yoast on another website I had and it was a great tool for me because I didn’t know what I was doing at the time, but since then, I have learned a lot.

Online Networking

  • Building relationships
  • Share your knowledge
  • Forums & groups
  • Peers & fellow experts

Content Marketing

  • Blog posts content published online
  • Guess posts

Internet marketing is to drive sales through electronic commerce and in conjunction with traditional types of advertising. Internet marketing has specialized areas such as web, social, email, and SEO, and starting a business on the internet includes creating a blog/website and utilizing PPC, SEO, Online Networking, and content marketing in order to get a good ranking with Google, driving traffic, and making sales.

Check out my Wealthy Affiliate Review on how you can get started with internet marketing. Click here

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